Transcreation for one of the world’s leading manufacturers of artificial turf (May 2010 to October 2016)

Translating press releases, websites and product brochures allowed me to gain in-depth knowledge of the production and installation of artificial turf. I took advantage of my dependable contacts at the Weber&Leucht textile testing laboratory to further my knowledge in the field of textile technology.

I found it absolutely fascinating what high demands international football, hockey and rugby federations make of such artificial turf systems – in terms of the anticipated quality, ball roll and bounce properties, playability and environmental sustainability. My thorough research left me optimally prepared for the creative component, allowing me to reliably and competently familiarise potential customers, buyers and investors with the brand identity.

For confidentiality reasons, I can only name B2B projects completed for direct clients. Upon request, I can gladly provide details of further relevant projects.