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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Men’s Fitness cycling special

Men’s Fitness cycling guide Ab auf’s Rennrad (July to August 2014)

The comprehensive 160-page cycling bible advises both newcomers to the sport and ambitious amateurs on everything from the purchase of a new bike through bicycle set-up and repair to training plans, cycling techniques, injury prevention and nutrition planning.

To best cater to the target group, I sought to create vivid, animated content with a motivating undertone. Particularly beginners appreciate being taken by the hand and given a rigorous introduction.

Incendiary Ideas

HAZARDOUS TO DRY CONTENT

From apps to brochures to websites: incendiary copy and translations spread like wildfire. Ideas this catching are a hazard to tinder-dry content of all kinds. As soon as they set eyes on it sparks will fly, spreading uncontrollably to your readers and users.
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