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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Michael Matthews: weight-loss guide and blog

Translation of the weight-loss guides Bigger Leaner Stronger and Thinner Leaner Stronger (May to October 2016)

These two comprehensive training handbooks on weight loss are geared towards readers striving for more lasting, long-term weight loss. Each book takes a science-based approach to examine the aspects of health, nutrition and fitness in around 300 pages. The author draws on the scientific findings from his vast wealth of knowledge to back up his advice and convince readers.

Given that the books are aimed at a broad readership, I took particular care to incorporate the scientific references and physiology content as clearly as possible.

After translating the two books, I was commissioned to review one of Matthews’ YouTube videos, select suitable scenes and set the time codes. I translated the texts into German and recorded the off-screen commentaries in CD quality. The client then just had to add the voiceovers to the cut video and upload it.

Incendiary Ideas

HAZARDOUS TO DRY CONTENT

From apps to brochures to websites: incendiary copy and translations spread like wildfire. Ideas this catching are a hazard to tinder-dry content of all kinds. As soon as they set eyes on it sparks will fly, spreading uncontrollably to your readers and users.
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