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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Wunderläuferland Kenia

Travel tales from the successful long-distance runner Jan Fitschen (March to June 2015)

A further copy-editing assignment during which I worked closely with Jan Fitschen (28 times German champion over distances from 3,000 metres to half marathon). Jan shares humorous and entertaining accounts of his time in Kenya. The book offers readers unique insights into the emotional world of a top-class runner but also makes for a gripping read about an adventurer who takes a look behind the scenes of the lives of Kenyan runners.

My first task was to structure Jan’s draft and bring it into shape. The style and language then required polishing, like a rough diamond. We were able to exploit the full potential of the invaluable experiences, stories and adventures to draw in readers.

BEWARE!

POWERFUL CUSTOMER MAGNET

Do you really want to go down that road? Run the risk that people will stick to your copy and products like flies to flypaper? Then try out the customer magnet. But when you can’t shake those pesky customers off, don’t say I didn’t warn you!
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